1. Introduction

Shine Detailing LLC ("Company," "we," "us," or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you interact with our advertisements, website, mobile application, or any other service we offer (collectively, the "Service"). Please read this policy carefully. If you disagree with its terms, please discontinue use of our Service.

2. Definitions

For purposes of this Privacy Policy:

• "Personal Data" means any information relating to an identified or identifiable natural person.

• "Usage Data" means data collected automatically from the Service infrastructure (e.g., page visit duration, IP address, browser type).

• "Service Provider" means any third party that processes data on our behalf to facilitate or improve the Service.

• "Device" means any internet-connected device such as a computer, smartphone, or tablet used to access our Service.

• "You" or "User" means the individual accessing or using the Service.

3. Information We Collect

3.1 Information You Provide Directly

When you interact with our Service, we may collect:

• First and last name

• Email address

• Phone number (including mobile number used for SMS communications)

• Billing and service address, city, state, and ZIP/postal code

• Vehicle information (year, make, model) relevant to detailing services

• Payment information (processed by a PCI-DSS compliant third-party processor we do not store full card numbers)

• Personal preferences, service requirements, and comments

3.2 Information Collected Automatically

When you use our Service, we may automatically collect:

• IP address and approximate geolocation

• Browser type, version, and operating system

• Pages visited, time spent, and referring URLs

• Device identifiers and mobile advertising IDs

• Cookie and similar tracking technology data (see Section 9)

3.3 Information from Third Parties

We may receive information about you from advertising platforms (e.g., Meta, Google), analytics providers, and public databases to the extent permitted by applicable law.

4. How We Use Your Information

We use collected information for the following purposes:

1. To provide, operate, and maintain the Service, including scheduling and fulfilling detailing appointments.

2. To process transactions and send related information, including purchase confirmations and invoices.

3. To send administrative communications such as appointment reminders, service updates, and security notices.

4. To send marketing and promotional communications via email and SMS, subject to your opt-in consent and applicable law (see Section 7).

5. To improve, personalize, and expand our Service through data analysis and user feedback.

6. To comply with legal obligations, resolve disputes, and enforce our agreements.

7. To evaluate or conduct a merger, acquisition, or sale of all or a portion of our assets, in which case Personal Data may be among the transferred assets.

8. To protect the rights, property, and safety of the Company, our users, and the public.

5. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, our legal basis for processing your Personal Data is:

• Performance of a contract — when processing is necessary to provide the Service you requested.

• Legitimate interests — for fraud prevention, network security, and direct marketing to existing customers (where overridden by your interests or rights, we will rely on consent instead).

• Legal obligation — when required by applicable law or regulation.

• Consent — for SMS/email marketing, cookies, and any processing not covered above. You may withdraw consent at any time without affecting the lawfulness of prior processing.

6. Disclosure of Your Information

6.1 Service Providers

We share Personal Data with trusted vendors who assist us in operating our business (e.g., payment processors, scheduling software, SMS gateway providers, analytics platforms). These parties are contractually obligated to use your data only as directed by us and in compliance with applicable law.

6.2 Business Transfers

In connection with a merger, sale, financing, or acquisition of all or part of our business, your Personal Data may be transferred to the acquiring entity. We will provide notice before your data is transferred and becomes subject to a different privacy policy.

6.3 Legal Requirements

We may disclose your Personal Data if required by law or in response to valid requests by public authorities (e.g., a court order or government agency subpoena). We may also disclose data to protect the rights, property, or safety of the Company, our users, or the public.

6.4 With Your Consent

We may share your information for any other purpose with your explicit prior consent.

6.5 No Sale of Personal Data

We do NOT sell your Personal Data to third parties. We do not share your personal information with third parties for their independent marketing purposes without your explicit consent.

7. SMS / Text Message Communications (TCPA & A2P 10DLC)

7.1 Consent

We send SMS messages only to individuals who have expressly opted in through a web form, paper form, or documented verbal consent. Message frequency varies based on your service interactions. Standard message and data rates may apply.

7.2 Types of Messages

Messages may include appointment reminders, service confirmations, promotional offers, and customer satisfaction follow-ups.

7.3 Opt-Out

You may opt out at any time by replying STOP to any message we send. You will receive a single confirmation message, after which no further SMS will be sent unless you re-opt-in. For help, reply HELP or contact us at the email below.

7.4 TCPA Compliance

Our SMS program complies with the Telephone Consumer Protection Act (TCPA), 47 U.S.C. & 227, the FCC’s implementing regulations, and the CTIA Messaging Principles and Best Practices. We maintain records of all consents and honor all opt-outs promptly.

8. Data Retention

We retain your Personal Data only as long as necessary for the purposes outlined in this Policy, or as required by applicable law. Transactional records are retained for a minimum of seven (7) years for tax and accounting purposes. Marketing consent records are retained for five (5) years following the last interaction. Upon expiration of the applicable retention period, data is securely deleted or anonymized.

9. Cookies and Tracking Technologies

Our website uses cookies, web beacons, pixels, and similar technologies to recognize your browser, remember your preferences, and analyze traffic. You may control cookie settings through your browser preferences. Note that disabling cookies may affect certain features of the Service. We honor Global Privacy Control (GPC) signals where required by law.

10. Your Privacy Rights

10.1 California Residents (CCPA / CPRA)

California residents have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: Request disclosure of categories and specific pieces of Personal Data we have collected, disclosed, or sold.

• Right to Delete: Request deletion of your Personal Data, subject to certain exceptions.

• Right to Correct: Request correction of inaccurate Personal Data.

• Right to Opt-Out of Sale/Sharing: We do not sell or share Personal Data for cross-context behavioral advertising.

• Right to Limit Use of Sensitive Personal Information: We do not use sensitive personal information beyond what is reasonably necessary to provide the Service.

• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise these rights, submit a verifiable consumer request to: [email protected]

10.2 EEA / UK Residents (GDPR / UK GDPR)

If you are in the EEA or UK, you have the right to access, rectify, erase, restrict, or object to processing of your Personal Data, and the right to data portability. You also have the right to lodge a complaint with your local data protection authority.

10.3 All Users

Regardless of your location, you may contact us at any time to review, update, or request deletion of the Personal Data we hold about you.

11. Children’s Privacy (COPPA)

Our Service is not directed to children under the age of 13. We do not knowingly collect Personal Data from children under 13. If we learn that we have inadvertently collected such information, we will promptly delete it. If you believe a child under 13 has provided us Personal Data, please contact us immediately at [email protected]

12. Data Security

We implement commercially reasonable technical, administrative, and physical safeguards designed to protect your Personal Data against unauthorized access, alteration, disclosure, or destruction. These include encryption in transit (TLS), access controls, and regular security assessments. However, no method of transmission over the Internet is 100% secure. In the event of a data breach that triggers statutory notification obligations, we will notify affected individuals and relevant authorities within the timeframe required by applicable law.

13. International Data Transfers

Your Personal Data may be transferred to and processed in countries other than your own, including the United States, where data protection laws may differ. Where required by law (e.g., GDPR), we use Standard Contractual Clauses or other lawful transfer mechanisms to safeguard such transfers.

14. Third-Party Links

Our Service may contain links to third-party websites or services not operated by us. We are not responsible for the privacy practices of such third parties. We encourage you to review the privacy policies of every website you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. We will notify you of material changes by posting the updated policy on our website and, where appropriate, by sending you a direct notification. The “Effective Date” at the top of this page indicates when the policy was last revised. Your continued use of the Service after the effective date constitutes acceptance of the updated policy.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your Personal Data, please contact us:

Shine Detailing LLC

Inquiries: [email protected]